Own the creative strategy for direct-response advertising across multiple brands and campaigns.
Ensure all creatives clearly communicate the hook, offer, audience, outcome, and CTA especially in the first few seconds.
Lead, guide, and review the work of designers, editors, and creatives to maintain high quality and consistency.
Provide clear, actionable feedback that improves performance not just aesthetics.
Approve final creative assets and take accountability for creative outcomes.
Build and maintain scalable creative systems, including master creative kits, templates, and reusable frameworks.
Establish and enforce QA standards for typography, hierarchy, clarity, mobile readability, and brand alignment.
Collaborate closely with media buyers and marketing teams to align creative with performance goals.
Balance brand consistency with ongoing testing of new angles, offers, and formats.
Manage creative priorities and make decisive calls under tight deadlines or conflicting input.
Strong direct-response marketing instincts (hooks, offers, CTAs, conversion logic).
Excellent creative taste with high attention to detail and quality control.
Proven experience leading or managing creative teams.
Confident decision-maker who takes ownership of final approvals and results.
Excellent written English for briefs, documentation, and feedback.
Systems thinker with experience building scalable creative kits and templates.
Familiarity with paid ad formats across Meta, TikTok, YouTube, short-form video, statics, carousels, and landing pages.
Comfortable reviewing and approving high volumes of creative assets across multiple brands.
Bonus: technical background in design, video, copywriting, media buying, funnels, or automation.
Lead the creative direction for performance-driven, real-budget campaigns.
High ownership role with clear accountability and impact.
Work with a fast-moving, systems-driven marketing team.
Opportunity to build creative frameworks that scale across many clients.
Clear expectations, performance focus, and room to grow into senior creative leadership.